Privacy policy

Last updated: 2 October 2026

This privacy policy explains how Dose Athletic Sweden AB ("DOSE Athletic", "we", "us") collects and uses your personal data when you visit doseathletic.com, shop with us, subscribe to our newsletter or contact us. We process personal data in accordance with the EU General Data Protection Regulation (GDPR).

1. Who is responsible for your personal data?

Dose Athletic Sweden AB (org. no. 559475-4433), Rotorvägen 6, 722 24 Västerås, Sweden, is the data controller for the processing described in this policy.

If you have any questions about how we handle your personal data, or want to exercise your rights, contact us at customerservice@doseathletic.com.

2. What personal data we collect, why, and on what legal basis

When you place an order

Data: name, delivery and billing address, email address, phone number, order details and payment information (we never see or store your full card details).

Purpose: to process and deliver your order, handle payment, send order and shipping confirmations, and handle returns, exchanges and complaints.

Legal basis: performance of the contract with you. We also keep order and accounting records to comply with our legal obligations under the Swedish Bookkeeping Act (Bokföringslagen).

When you create a customer account

Data: name, email address, addresses and order history.

Purpose: to give you access to your account and order history.

Legal basis: performance of the contract with you.

When you subscribe to our newsletter

Data: email address, and information about how you interact with our emails and website (for example opens, clicks and products viewed).

Purpose: to send you news, offers and your welcome discount, and to make our emails more relevant to you.

Legal basis: your consent. You can unsubscribe at any time via the link in every email.

Reminder emails

If you add products to your cart or start a checkout without completing your purchase, we may send you a reminder email.

Legal basis: our legitimate interest in helping you complete your purchase, or your consent where required. You can opt out at any time via the link in the email.

Product reviews

After a purchase, we may send you an email asking you to review the products you bought. If you choose to leave a review, your name (as you enter it), rating, review text and any photos are published on our website.

Legal basis: our legitimate interest in collecting customer feedback, and your consent when you choose to publish a review.

When you contact us

Data: your name, contact details and the content of your message.

Purpose: to answer your questions and handle your request.

Legal basis: our legitimate interest in providing customer service, or performance of the contract when your question concerns an order.

When you visit our website

Data: IP address, device and browser information, approximate location, pages and products viewed, and how you interact with the website, collected through cookies and similar technologies.

Purpose: to make the website work (for example your cart, language and currency), to protect the website and checkout against fraud and abuse, to understand how the website is used, and to show you relevant ads and measure their results.

Legal basis: necessary cookies are based on our legitimate interest in providing a secure and functional website. Analytics and marketing cookies are only used if you give your consent in our cookie banner. See section 7.

3. Who we share your personal data with

We never sell your personal data. We share it only with partners that help us run our business, and only to the extent necessary.

Service providers that process data on our behalf (data processors):

  • Shopify – our e-commerce platform, which hosts our website, checkout, orders and customer accounts.
  • Klaviyo – email marketing, newsletter and reminder emails.
  • Judge.me – product reviews and review requests.
  • Weglot – translation of our website.
  • Avada – our cookie consent banner.

Partners that are independently responsible for their own processing (independent controllers):

  • Klarna – if you pay with Klarna, Klarna processes your data according to its own privacy notice (klarna.com), which may include identity and credit checks.
  • Payment providers and card networks – for card payments.
  • PostNord and DHL – to deliver your order. We share your name, address, phone number and email address so they can deliver and notify you.
  • Meta (Facebook and Instagram) and Google – if you consent to marketing cookies, we use the Meta pixel and Google tags to measure our ads and show you relevant ads. These companies may also use the data for their own purposes, according to their own privacy policies (Meta, Google).

We may also share personal data when required by law, for example with the Swedish Tax Agency or other authorities.

4. Transfers outside the EU/EEA

Some of our partners, such as Shopify, Klaviyo, Meta and Google, may process personal data outside the EU/EEA, for example in the United States or Canada. When this happens, the transfer is protected by appropriate safeguards, such as the EU–US Data Privacy Framework, an adequacy decision by the European Commission, or the European Commission's standard contractual clauses.

5. How long we keep your personal data

  • Order and accounting data: seven years after the end of the financial year, as required by the Swedish Bookkeeping Act.
  • Customer account: until you ask us to delete your account.
  • Newsletter: until you unsubscribe.
  • Customer service matters: as long as needed to handle your matter, and no longer than 24 months after it was closed.
  • Cookies: for the period stated in our cookie banner, and no longer than 24 months.

6. Your rights

Under the GDPR you have the right to:

  • get access to the personal data we hold about you (a copy, free of charge);
  • have incorrect data corrected;
  • have your data deleted, unless we are required to keep it, for example for bookkeeping;
  • have the processing of your data restricted;
  • object to processing based on our legitimate interest, and to direct marketing at any time;
  • receive your data in a machine-readable format (data portability);
  • withdraw your consent at any time, without affecting processing that took place before the withdrawal.

To exercise your rights, email customerservice@doseathletic.com. We will respond within one month.

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

7. Cookies

Cookies are small text files stored on your device when you visit a website. We use:

  • Necessary cookies – required for the website and checkout to work, for example to remember your cart, language and currency, and to protect against fraud. These cannot be turned off.
  • Preference cookies – remember your choices (with your consent).
  • Analytics cookies – help us understand how the website is used, for example through Shopify Analytics and Google Analytics (with your consent).
  • Marketing cookies – used by Meta, Google and Klaviyo to measure ads and show you relevant content (with your consent).

When you first visit our website, you choose which cookies to accept in our cookie banner. You can change your choice at any time by clearing the cookies in your browser and making a new choice when the banner appears.

8. Automated decisions

We do not make decisions based solely on automated processing that have legal or similarly significant effects for you. Shopify uses automated fraud checks to protect our checkout, for example by temporarily blocking repeated failed payment attempts. If you pay with Klarna, Klarna may make automated credit decisions according to its own terms.

9. Children

Our website and services are not directed at children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Security

We protect your personal data with appropriate technical and organisational measures. All payments are processed through encrypted connections, and we never store your full card details.

11. Changes to this policy

We may update this privacy policy, for example when we change partners or how we process data. The latest version is always available on our website, and the date at the top shows when it was last updated.

12. Contact

Dose Athletic Sweden AB
Rotorvägen 6
722 24 Västerås, Sweden
Org. no. 559475-4433
Email: customerservice@doseathletic.com